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Donald Baer

Worldwide Chairman and CEO, Burson-Marsteller; Chairman, Penn Schoen Berland; Co-Founder and Chairman, Palisades Media Ventures

Worldwide Chairman and CEO, Burson-Marsteller; Chairman, Penn Schoen Berland; Co-Founder and Chairman, Palisades Media Ventures

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Washington, DC, USA
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Donald Baer Biography

Don Baer has built a varied career as a leading media and communications executive. He has extensive experience in the strategic, creative and operational sides of the private and public sectors, including senior roles with the White House, global companies and U.S. media organizations. In late 2007, he became Worldwide Vice Chairman of strategic communications firm Burson-Marsteller and Chairman of research firm Penn, Schoen & Berland, both WPP, Inc. companies. Baer leads major projects for and provides strategic counsel to a global client base ranging across many industry and not-for-profit sectors.

From 1998 to 2007, Baer worked at Discovery Communications, home of the Discovery Channel and media properties in over 170 countries. As Senior Executive Vice President for Strategy and Development, he reported to the CEO and was a member of the executive committee of this multi-billion dollar media business. He oversaw global brand-building efforts; new ventures and acquisitions; new media strategy and operations, and corporate functions including business development, communications, research and public policy.

At Discovery, Baer managed a wide range of business, production and communications initiatives to build the company’s appeal, reach and unparalleled content. These efforts included managing teams that significantly expanded Discovery’s online offerings, including acquisitions of digital media businesses such as Petfinder.com, Antenna Audio and United Learning; the launch of mobile video operations, the first video partnership with Google Earth, and initiatives with companies including Nokia, Qualcomm and Samsung. His work to expand Discovery’s public affairs content included managing the Discovery/New York Times Company joint venture in the Discovery Times Channel, helping to hire Ted Koppel, and producing a documentary series with Thomas Friedman of The New York Times. Under Baer’s leadership, Discovery and the American Film Institute founded Silverdocs, America’s top documentary festival.

Before Discovery, Baer was in public service, journalism and law. From 1994-97, he was one of President Clinton’s senior advisers. As Assistant to the President and White House Director of Strategic Planning and Communications and, before that, as Director of Speechwriting and Research and Chief White House Speechwriter, Baer was widely recognized for his essential role in the Clinton Presidency, including in the historic 1996 re-election. Baer managed across multiple government agencies, including domestic and foreign policy, to build coherent message strategies and operations. Among other roles, he spearheaded numerous major Presidential addresses, working on every State of the Union address from 1995 – 2000.

Before the White House, Baer was a top editor at U.S. News and World Report, covering national politics, and, as an editor, managing national and international coverage. He also worked at The American Lawyer. His writing has appeared in publications including The New York Times and The Politico. He was a CBS News analyst in 1998 and has appeared on many national television shows. As a writer for the annual Kennedy Center Honors television show since 2000, he has won two Writers Guild of America awards.

In the 1980s, Baer was a media lawyer in New York at Patterson, Belknap, Webb & Tyler. He sits on two for-profit boards: Fora.tv and Whitney International University Systems. He serves as an adviser to several new media businesses and is a venture partner in Legend Ventures, a Washington, D.C. investment firm. He serves on not-for-profit boards that include the PBS Foundation, the Georgetown Day School and City Year DC. He is a member of the Council on Foreign Relations.

Baer received a B.A. from The University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master's in International Relations from the London School of Economics and Political Science (Rotary International Fellowship) and a J.D. from the University of Virginia School of Law. Baer lives with his wife, Nancy Bard, and two sons in Washington, D.C.

Donald Baer Videos

  • Clinton alumni Sperling, Reed & Baer at Playbook Cocktails
  • Don Baer at Davos 2016
  • Don Baer - NC Public Relations Hall of Fame induction - April 21, 2013

FAQs on booking Donald Baer

  • How do I book Donald Baer to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Donald Baer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Donald Baer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Donald Baer or any other speaker of your choice.
  • What are the speaker fees for Donald Baer

    Speaking fees for Donald Baer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Donald Baer are for live events and for virtual events. For the most current speaking fee to hire Donald Baer, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Donald Baer speak about?

    Donald Baer is a keynote speaker and industry expert whose speaking topics include Business, Innovation, Leadership.
  • Where does Donald Baer travel from?

    Donald Baer generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Donald Baer’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Donald Baer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Donald Baer for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Donald Baer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Donald Baer is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Donald Baer for your event is available upon request. Donald Baer generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marvin Odum, David Leonhardt, Jerry Murdock, Thomas L. Friedman and Mickey Edwards. Contact All American Speakers for ratings, reviews, videos and information on scheduling Donald Baer for an upcoming live or virtual event.

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