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Donald Baer

Worldwide Chairman and CEO, Burson-Marsteller; Chairman, Penn Schoen Berland; Co-Founder and Chairman, Palisades Media Ventures

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 Donald Baer Biography

Don Baer has built a varied career as a leading media and communications executive. He has extensive experience in the strategic, creative and operational sides of the private and public sectors, including senior roles with the White House, global companies and U.S. media organizations. In late 2007, he became Worldwide Vice Chairman of strategic communications firm Burson-Marsteller and Chairman of research firm Penn, Schoen & Berland, both WPP, Inc. companies. Baer leads major projects for and provides strategic counsel to a global client base ranging across many industry and not-for-profit sectors.

From 1998 to 2007, Baer worked at Discovery Communications, home of the Discovery Channel and media properties in over 170 countries. As Senior Executive Vice President for Strategy and Development, he reported to the CEO and was a member of the executive committee of this multi-billion dollar media business. He oversaw global brand-building efforts; new ventures and acquisitions; new media strategy and operations, and corporate functions including business development, communications, research and public policy.

At Discovery, Baer managed a wide range of business, production and communications initiatives to build the company’s appeal, reach and unparalleled content. These efforts included managing teams that significantly expanded Discovery’s online offerings, including acquisitions of digital media businesses such as Petfinder.com, Antenna Audio and United Learning; the launch of mobile video operations, the first video partnership with Google Earth, and initiatives with companies including Nokia, Qualcomm and Samsung. His work to expand Discovery’s public affairs content included managing the Discovery/New York Times Company joint venture in the Discovery Times Channel, helping to hire Ted Koppel, and producing a documentary series with Thomas Friedman of The New York Times. Under Baer’s leadership, Discovery and the American Film Institute founded Silverdocs, America’s top documentary festival.

Before Discovery, Baer was in public service, journalism and law. From 1994-97, he was one of President Clinton’s senior advisers. As Assistant to the President and White House Director of Strategic Planning and Communications and, before that, as Director of Speechwriting and Research and Chief White House Speechwriter, Baer was widely recognized for his essential role in the Clinton Presidency, including in the historic 1996 re-election. Baer managed across multiple government agencies, including domestic and foreign policy, to build coherent message strategies and operations. Among other roles, he spearheaded numerous major Presidential addresses, working on every State of the Union address from 1995 – 2000.

Before the White House, Baer was a top editor at U.S. News and World Report, covering national politics, and, as an editor, managing national and international coverage. He also worked at The American Lawyer. His writing has appeared in publications including The New York Times and The Politico. He was a CBS News analyst in 1998 and has appeared on many national television shows. As a writer for the annual Kennedy Center Honors television show since 2000, he has won two Writers Guild of America awards.

In the 1980s, Baer was a media lawyer in New York at Patterson, Belknap, Webb & Tyler. He sits on two for-profit boards: Fora.tv and Whitney International University Systems. He serves as an adviser to several new media businesses and is a venture partner in Legend Ventures, a Washington, D.C. investment firm. He serves on not-for-profit boards that include the PBS Foundation, the Georgetown Day School and City Year DC. He is a member of the Council on Foreign Relations.

Baer received a B.A. from The University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master's in International Relations from the London School of Economics and Political Science (Rotary International Fellowship) and a J.D. from the University of Virginia School of Law. Baer lives with his wife, Nancy Bard, and two sons in Washington, D.C.

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  • HOW TO BOOK Donald Baer?

    Our booking agents have successfully helped clients around the world secure talent like Donald Baer for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Donald Baer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Donald Baer or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Donald Baer?

    Booking fees for Donald Baer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Donald Baer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Donald Baer?

    All American Entertainment has successfully secured celebrity talent like Donald Baer for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Donald Baer for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Donald Baer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Donald Baer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Donald Baer

Worldwide Chairman and CEO, Burson-Marsteller; Chairman, Penn Schoen Berland; Co-Founder and Chairman, Palisades Media Ventures

Travels From:
Washington, DC, USA
Speaking Fee:

Donald Baer Biography

Don Baer has built a varied career as a leading media and communications executive. He has extensive experience in the strategic, creative and operational sides of the private and public sectors, including senior roles with the White House, global companies and U.S. media organizations. In late 2007, he became Worldwide Vice Chairman of strategic communications firm Burson-Marsteller and Chairman of research firm Penn, Schoen & Berland, both WPP, Inc. companies. Baer leads major projects for and provides strategic counsel to a global client base ranging across many industry and not-for-profit sectors.

From 1998 to 2007, Baer worked at Discovery Communications, home of the Discovery Channel and media properties in over 170 countries. As Senior Executive Vice President for Strategy and Development, he reported to the CEO and was a member of the executive committee of this multi-billion dollar media business. He oversaw global brand-building efforts; new ventures and acquisitions; new media strategy and operations, and corporate functions including business development, communications, research and public policy.

At Discovery, Baer managed a wide range of business, production and communications initiatives to build the company’s appeal, reach and unparalleled content. These efforts included managing teams that significantly expanded Discovery’s online offerings, including acquisitions of digital media businesses such as Petfinder.com, Antenna Audio and United Learning; the launch of mobile video operations, the first video partnership with Google Earth, and initiatives with companies including Nokia, Qualcomm and Samsung. His work to expand Discovery’s public affairs content included managing the Discovery/New York Times Company joint venture in the Discovery Times Channel, helping to hire Ted Koppel, and producing a documentary series with Thomas Friedman of The New York Times. Under Baer’s leadership, Discovery and the American Film Institute founded Silverdocs, America’s top documentary festival.

Before Discovery, Baer was in public service, journalism and law. From 1994-97, he was one of President Clinton’s senior advisers. As Assistant to the President and White House Director of Strategic Planning and Communications and, before that, as Director of Speechwriting and Research and Chief White House Speechwriter, Baer was widely recognized for his essential role in the Clinton Presidency, including in the historic 1996 re-election. Baer managed across multiple government agencies, including domestic and foreign policy, to build coherent message strategies and operations. Among other roles, he spearheaded numerous major Presidential addresses, working on every State of the Union address from 1995 – 2000.

Before the White House, Baer was a top editor at U.S. News and World Report, covering national politics, and, as an editor, managing national and international coverage. He also worked at The American Lawyer. His writing has appeared in publications including The New York Times and The Politico. He was a CBS News analyst in 1998 and has appeared on many national television shows. As a writer for the annual Kennedy Center Honors television show since 2000, he has won two Writers Guild of America awards.

In the 1980s, Baer was a media lawyer in New York at Patterson, Belknap, Webb & Tyler. He sits on two for-profit boards: Fora.tv and Whitney International University Systems. He serves as an adviser to several new media businesses and is a venture partner in Legend Ventures, a Washington, D.C. investment firm. He serves on not-for-profit boards that include the PBS Foundation, the Georgetown Day School and City Year DC. He is a member of the Council on Foreign Relations.

Baer received a B.A. from The University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master's in International Relations from the London School of Economics and Political Science (Rotary International Fellowship) and a J.D. from the University of Virginia School of Law. Baer lives with his wife, Nancy Bard, and two sons in Washington, D.C.

Donald Baer Videos

  • Clinton alumni Sperling, Reed & Baer at Playbook Cocktails
  • Don Baer at Davos 2016
  • Don Baer - NC Public Relations Hall of Fame induction - April 21, 2013

FAQs on booking Donald Baer

  • How to book Donald Baer?

    Our booking agents have successfully helped clients around the world secure talent like Donald Baer for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Donald Baer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Donald Baer or any other celebrity of your choice.
  • How much does it cost to book Donald Baer?

    Booking fees for Donald Baer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Donald Baer, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Donald Baer?

    All American Entertainment has successfully secured celebrity talent like Donald Baer for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Donald Baer for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Donald Baer or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Donald Baer or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Donald Baer is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Donald Baer for your event is available upon request. Donald Baer generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Fallows, David Brooks, Keith Banks, Elliot Gerson and Mickey Edwards. Contact All American Speakers for ratings, reviews, videos and information on scheduling Donald Baer for an upcoming event.

Donald Baer Speaker Videos

  • Clinton alumni Sperling, Reed & Baer at Playbook Cocktails
    Don Baer at Davos 2016
  • Don Baer - NC Public Relations Hall of Fame induction - April 21, 2013

Donald Baer News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Donald Baer

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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