Tori Dunlap

Tori Dunlap is a personal finance expert, entrepreneur, and the founder of Her First $100K, a financial education platform dedicated to empowering women to achieve financial independence. After graduating from college and working in corporate marketing, Dunlap set a goal to save $100,000 by the age of 25—a milestone she achieved through disciplined saving, investing, and strategic money management. Her success sparked the creation of Her First $100K, which has since grown into a leading voice in feminist finance.

Through social media, courses, and public speaking, Dunlap breaks down complex financial topics such as budgeting, investing, salary negotiation, and debt payoff in an accessible and relatable way. Her work centers on closing the gender wealth gap and helping women build confidence around money. Her First $100K has amassed a large, engaged audience across platforms, making financial education more inclusive and actionable for a new generation.

Dunlap is also the author of the New York Times bestselling book "Financial Feminist," which expands on her mission to challenge systemic barriers and redefine wealth on women’s terms. Recognized as a leading voice in modern personal finance, she continues to advocate for financial literacy, equity, and empowerment—helping individuals take control of their money and their future.