Todd Cohen

Todd Cohen is recognized as a leading authority on sales culture, operating under the trademark title of "The Sales Culture Architect." Before founding Sales Leader LLC, Cohen led sales teams that generated more than $950 million in revenue for companies including Xerox, Gartner Group, Thomson Reuters, and LexisNexis. His approach emphasizes mindset and behavior over tactics, ensuring participants leave with actionable ideas and a renewed belief in their ability to contribute to organizational success. This philosophy, known as the Everyone's in Sales framework, challenges the conventional notion that selling is limited to the sales department.

A keynote speaker and workshop leader, Cohen delivers presentations to Fortune 500 companies, Big 4 accounting firms, trade associations, and franchise organizations, including global professional services firms, national healthcare systems, manufacturing groups, technology companies, and franchise networks. His clients include The UPS Stores Franchise Organization, NFL-PA, KPMG, WBENC, The Canadian Franchise Association, MINI, Pennsylvania Association of Community Bankers, EisnerAmper, EY LP, and Subaru of America, among others. Whether delivering keynotes, conducting credit-bearing workshops, or inspiring teams, Cohen's message consistently drives change and delivers results.

Cohen is the founder of Sales Leader LLC and the author of five books on sales culture, including "Everyone's in Sales," "Stop Apologizing and Start Selling," "Mastering the Sales Mindset," "Status Quo to Status GROW," and "But I'm Not in Sales." His work has appeared in numerous trade and association publications, and he launched the Sales Culture Toddcast, featuring guests and conversations on sales culture. He is also a frequent guest lecturer at area schools, including Drexel University, Pennsylvania State University, St. Joseph's University, and Temple University.

Cohen earned the Certified Speaking Professional designation from the National Speakers Association and has served in leadership roles at both the local and national levels. He is a past president of NSA's Philadelphia Chapter and has served on the board of the Greater Philadelphia Senior Executives Group, where he was co-chair of the Sales and Marketing Group. Using humor and real-life examples, Cohen demonstrates how every conversation is a selling moment and how everyone can contribute to the growth and profitability of the organization—a message that resonates across industries and organizational levels.