Theresa Bassett

Theresa Bassett is an entrepreneur, executive leader, and sales and marketing strategist recognized as the CEO of The Diamond Group, a full-service digital marketing agency based in Wilmington, North Carolina. The Diamond Group specializes in growing and scaling professional services businesses in the financial, home, legal, healthcare, and engineering sectors. The agency employs a proprietary system for driving double-digit growth by integrating sales and marketing strategy, execution, and creative services through a single-point account team. Initially launched as a creative production company focused on radio and TV advertising, the agency transitioned into a fully integrated digital marketing firm after Bassett joined, providing branding, website development, advertising, SEO, and full-funnel strategy to B2B and B2C businesses nationwide.

Bassett's career in marketing and business development includes experience in Fortune 500 companies within the new home industry, where she gained expertise in sales and marketing. She later founded her own coaching agency, co-founded Results Unlimited, served as CEO of Inspire, Inc., and worked as a coach and consultant before her tenure in sales management at Pulte Homes. Bassett has developed solutions for organizations such as Pulte Homes and GE Aviation, and has been involved in more than $550 million in marketing, advertising, real estate, automotive, and personal development transactions.

Bassett is also the author of the book "Uplevel," which offers a 90-day blueprint for identifying targets and implementing systems to help business leaders achieve high-performance results. As a keynote speaker, she addresses topics including business coaching, business growth, executive leadership, marketing, sales, small business, and strategic leadership. Bassett has appeared on the "Manage Smarter" podcast, where she discussed her sales and marketing framework for professional service firms, focusing on bridging the gap between marketing and sales, enhancing credibility, and attracting ideal clients.

Under Bassett's leadership, The Diamond Group has expanded its office space in Wilmington, reflecting the firm's ongoing growth and client acquisition. As a HubSpot Solutions partner, the agency delivers services such as web design and development, SEO, social media management, content marketing, and sales enablement. Bassett emphasizes the enduring importance of aligning sales and marketing to connect service-based businesses with their ideal clients. Her ongoing mission centers on scaling The Diamond Group and supporting entrepreneurs and business leaders in achieving sustainable growth.