Terry Rice

Terry Rice transforms how leaders and organizations unlock human potential during periods of unprecedented change.

As a former business development leader at Meta and Adobe, Rice witnessed firsthand why some professionals accelerate under pressure while others plateau. His breakthrough came after rebuilding his own career from a complete crisis: developing the systematic approach to identity-driven performance that now drives results for Fortune 500 teams and scaling entrepreneurs alike.

Rice's methodology combines behavioral psychology with business strategy, creating measurable shifts in how leaders think, communicate, and execute. His signature framework has been implemented by organizations and individual leaders seeking to maximize performance, accelerate innovation cycles, and build resilient leadership capabilities.

Trusted by Google, Amazon, EY, Berkshire Hathaway, and other industry leaders, Terry delivers high-impact experiences that generate immediate behavioral change and lasting transformation. His approach goes beyond motivation: it rewires how people show up, think strategically, and lead authentically.

Rice teaches at General Assembly, contributes to Entrepreneur.com, and has been featured on platforms including Good Morning America and SXSW. His work bridges the gap between individual development and organizational performance, making him the go-to speaker for companies and leaders serious about unleashing their competitive edge.