Steve Sims

Steve Sims is the founder and CEO of Bluefish, a luxury concierge service specializing in personalized travel, transportation, and entertainment experiences for corporate executives, celebrities, and high-net-worth individuals. Sims began his career as a bricklayer in London before working as a doorman at a nightclub in Hong Kong, where he built the network that would support the launch of Bluefish.

Bluefish has arranged exclusive experiences, including private dinners at the feet of Michelangelo's David at the Galleria dell'Accademia in Florence and private guitar lessons with ZZ Top. The company partnered with MBNA to launch its own credit card and served as the official concierge for L.A. and New York Fashion Weeks. Bluefish maintains offices worldwide and has been featured in Forbes, The New York Times, Entrepreneur, Variety, Worth, and CNBC.

Sims is a bestselling author and keynote speaker, having addressed audiences at organizations including the Pentagon and Harvard. He is the author of "Bluefishing: The Art of Making Things Happen" and "Go for Stupid: The Art of Achieving Ridiculous Goals." His expertise in luxury marketing and experiential business has led to features and quotes in publications such as Wall Street Journal, Forbes, London's Sunday Times, and South China Morning Post.

Sims' journey from bricklayer to trusted advisor for billionaires and celebrities positions him as a leading voice in entrepreneurship, relationship-building, and the luxury concierge industry.