Sarah Weise

Sarah Weise is a marketing researcher, author, and international keynote speaker whose work has influenced how brands approach reaching Generation Z consumers. Weise is the CEO of Bixa, a marketing research agency, and the author of "InstaBrain: The New Rules for Marketing to Generation Z."

Weise is among the few female CEOs to found and lead a successful marketing company. She has provided guidance to brands such as Google, Capital One, IBM, Mikimoto, PBS, and Real Warriors, helping them focus on customer insights to develop targeted products and experiences.

As a researcher and speaker, Weise's book "InstaBrain" explores strategies for marketing and brand-building for Generation Z, drawing on insights from numerous youth research projects. She has partnered with major companies to study Generation Z, conducting both large-scale quantitative research and qualitative studies, including hundreds of interviews in various settings.

Weise lectures at Georgetown University's McDonough School of Business on marketing strategy, serves as a LinkedIn Learning instructor, and speaks at conferences and corporate events worldwide, including MozCon, Content Marketing Conference, Digital Summit, and UXPA International. Her expertise in marketing, user experience (UX), and brand storytelling has been featured in Business Insider, NBC, CBS, ABC, Fox, Yahoo! Finance, and BBC.

Weise also addresses topics related to women in business, including "The Woman CEO Mindset" and "Fuel from Failure." She organizes a community of 5,000 women business leaders in the Washington, D.C., area and is co-founder of the Women's Worth Summit. Her keynotes are tailored to create measurable improvements for audiences ranging from 25 to 3,000 attendees.