Ross Shafer

Ross Shafer is a six-time Emmy Award–winning comedian, network TV host, keynote speaker, and business author who has rescued 23 companies from bankruptcy and worked with more than 3,000 corporate clients worldwide.

On TV, Shafer became a household name as host of "The Match Game," "The Late Show," and "Almost Live!". His comedy roots and quick wit make him a trusted emcee and entertainer for Fortune 500 events, where he blends humor with business strategies that drive change.

As an author, Shafer has written 10 bestselling books, including "Nobody Moved Your Cheese," "Customer Empathy," "No More Customer Friction," and "RATTLED." His WOW vs. POW method has revolutionized customer loyalty by showing that eliminating frustrations is more powerful than flashy perks.

Shafer’s influence extends to Apple, Microsoft, Hilton, Toyota, FedEx, Adobe, Charles Schwab, and United Airlines. In 2025, he joined Joel McHale and Jaylen Brown to honor his longtime friend Bill Nye at Nye’s Hollywood Walk of Fame ceremony—a full-circle moment, since Shafer coined the name “Bill Nye the Science Guy.”

Whether delivering a funny and unforgettable keynote, hosting your event, or writing game-changing business insights, Shafer helps organizations stay relevant, build loyalty, and thrive through change.