Robert L. Vetere

Robert L. Vetere holds a distinguished record in the pet industry as the former President and CEO of the American Pet Products Association (APPA) for more than a decade and a half. He is also known for founding the Human Animal Bond Research Initiative (HABRI) and leading the formation of the Pet Leadership Council. Vetere's influence extended to the digital world as well, where he spearheaded "Pets Add Life," a national social media campaign promoting responsible pet ownership. Prior to his tenure at APPA, Vetere was the Senior Vice President at Oil-Dri Corporation of America.

Vetere's expertise in the pet industry and business leadership has made him a sought-after spokesperson, with appearances on CNN, ABC's "World News Tonight," and CNBC. He has also been quoted in leading print outlets such as USA Today and The Wall Street Journal. In addition to his media appearances, Vetere authored the book "From Wags to Riches: How Dogs Teach Us to Succeed in Business and Life" and has written guest columns for Pet Business and Pet Product News.

Vetere has led management training seminars for Fortune 500 companies including Walmart, Clorox, and Proctor & Gamble. Continuing his dedication to leadership training, Vetere volunteers at Green Chimneys, a farm that teaches leadership skills to children with emotional, social, and learning disabilities. This blend of industry expertise, media engagement, and commitment to leadership development underscore Vetere's multifaceted role in the pet industry and beyond.