Rick McCutcheon

Rick McCutcheon is a leading strategist, facilitator and writer on Customer Relationship Management (CRM), Sales Productivity Improvement and Strategic Business Development.

For the past 14 years Rick has facilitated Sales Productivity Improvement Programs and educational events for thousands of business professionals from a cross section of industries, from Home Office Entrepreneurs to Corporate Senior Executives. Leading companies such as Compaq, Nokia, Bell Mobility, Ameritech, Texas Instruments and the York University Schulich School of Business have sponsored these sessions. He has also addressed professional groups and associations including Finance, Banking, Credit Union, Technology, Healthcare, Law, Engineering and Manufacturing.

Rick has been a pioneer of sales productivity services and technologies. In 1990 he founded Sales Productivity Group (SPS), a leading Sales Force Automation Consulting company. Throughout the 90s SPS facilitated sales productivity improvement and automation programs for thousands of professionals across North America. This work in the sales technology field lead Rick to author in 1995 "Successful Sales Force Automation - A non-technical guide to implementing SFA. Which then became the educational material and course curriculum for the Canadian Professional Sales Association (the World's largest sales association with approximately 28,000 members).

Between 1997 and 2001 Rick served on the Board of Directors of CPSA as the Board's advisor on Technology and Vice-Chairman of the Sales Institute the governing committee for the Certified Sales Professional (CSP) designation.

Rick's writings have appeared in several business publications including the Sales Productivity Report, Sales Force Magazine and Sales Promotion Magazine. He is currently working on his second publication titled "Empowering Your Sales Force to Sell - Implementing Sales Productivity Improvement Program".