Randi Crawford

Randi Crawford is a certified life coach, keynote speaker, and entrepreneur whose career path reflects the themes of reinvention and resilience she champions for her clients. Crawford began her professional life as the co-founder of a public healthcare company focused on midlife women before stepping away to focus on raising her children. Upon re-entering the workforce, she worked in retail, again serving women, before discovering her purpose through the Jay Shetty Life Coach certification program. This decision marked a new chapter defined by a commitment to helping others navigate challenging life transitions.

Crawford has worked with hundreds of parents, teenagers, and young adults, guiding them through the emotional and often stressful realities of modern life. She coaches clients through high-stress transitions, including launching children into college, securing first jobs, relocating after graduation, navigating social media and comparison culture, and redefining connection during the teen and young adult years. Crawford also serves as a guide for women navigating their own second chapter, addressing issues such as aging, identity shifts, hormonal changes, entrepreneurship, and emotional well-being.

Her approach bridges generational gaps, helping parents loosen control without losing connection and empowering teens and young adults to build confidence, resilience, and self-awareness. Crawford has delivered a TEDx talk on managing severe panic disorder, a personal experience that informs her work. Her parenting videos on social media resonate with mothers navigating the transition from full-time parent to part-time guide.

Crawford provides coaching, workshops, and speaking engagements through her company, Randi Crawford Coaching, and has spoken at NCL mother/daughter events and corporate team-building events. She is a member of the "Shesa10times5" podcast, contributing the "Hard Yes/Hard No" segment. Her direct approach to parenting has supported families in managing the realities of screens, independence, and modern family life. Crawford is also working on a book titled "The Pickleball Parenting Playbook," which draws parallels between parenting and pickleball to offer practical life lessons for families. Her blend of entrepreneurial experience, personal candor, and certified coaching expertise positions her as a credible voice for those navigating the complexities of family life, parenting, and personal development.