Percell Dugger

Percell Dugger, known professionally as Coach P, is a certified running coach, strength trainer, and wellness entrepreneur whose work integrates fitness, culture, and community advocacy. Based in New York City and Los Angeles, Dugger is the founder of Fit For Us and For Us Festival. He holds certifications as a USATF coach and Nike running coach, and has contributed as a writer for ESPN's Andscape and Huffington Post. Dugger’s coaching approach is informed by literature, art, music, and Black history, emphasizing the role of culture and storytelling in wellness.

Dugger’s career encompasses personal training, collegiate athletics, and brand partnerships within the wellness industry. He has served as a high school strength and conditioning coach and later as head strength and conditioning coach and director of player development for the College of Mount Saint Vincent Dolphins women’s basketball team. Dugger’s clients have included Winston Duke, star of "Black Panther 2: Wakanda Forever," and he has led strategic partnerships and events for KIND Snacks and ClassPass. His work in wellness and fitness has been featured on the cover of SELF Magazine, as well as in Forbes, Bon Appétit, ESPN's The Undefeated, LIVESTRONG, and The Root.

As the founder of Fit For Us, a wellness-focused creative agency, Dugger works to create equitable health and wealth outcomes for historically underserved communities, focusing on the intersection of wellness and culture. The platforms he has developed address health disparities among marginalized Black and brown communities, providing affirmation and training for individuals seeking empowerment through fitness. Dugger also founded GOODWRK, a wellness brand dedicated to accessible and sustainable personal care.

Dugger launched RUNDAY, a cross-country run from Los Angeles to New York City, to raise awareness of heart disease. During this journey, he experienced atrial fibrillation, which reinforced his commitment to heart health advocacy. Dugger uses his platform to promote cardiovascular screenings, CPR/AED education, and resources for athletes living with medical conditions. For Dugger, running represents connection, healing, and reclaiming health.

Dugger’s personal experiences, including surviving a serious car accident, have shaped his coaching philosophy. He began running daily as a therapeutic practice, which influenced his professional path and his belief in building a running culture where all athletes, including those with medical conditions, feel supported. With a significant social media following and a presence in coaching, writing, and public advocacy, Dugger is recognized as a leading figure in the wellness and fitness industry.