Pam Didner

Pam Didner is a B2B AI strategist, keynote speaker, and author who specializes in helping organizations navigate the complexities of modern marketing and sales. With a career spanning more than two decades, Didner brings a cross-functional perspective shaped by experience in accounting, supply chain, and marketing operations. Her tenure as a global marketing strategist at Intel provided her with a comprehensive understanding of enterprise operations and informed the practical, execution-focused frameworks she applies in her consulting work.

After her time at Intel, Didner founded Relentless Pursuit, a Portland-based consulting firm. Through this firm, she partners with Fortune 500 companies and high-growth enterprises to develop B2B marketing strategies, implement automation, and deploy AI-driven workflows that deliver measurable ROI.

Didner is the author of five books for B2B marketing and sales professionals. Her debut, "Global Content Marketing," was recognized by Inc. Magazine and offers a framework for scaling content across global markets. "Effective Sales Enablement" provides a blueprint for aligning marketing and sales around shared revenue goals, drawing on case studies from brands such as Cisco, Oracle, and Google. Her subsequent works, including "The Modern AI Marketer" and "The Modern AI Marketer in the GPT Era," serve as guides for practitioners navigating generative AI, offering prompt frameworks and strategies for operationalizing AI in marketing and sales teams.

As a keynote speaker, Didner has presented at events such as the MarketingProfs B2B Forum, B2B Marketing Exchange, and Zebra Marketing Mastermind Summit. Her keynotes address AI adoption, digital technology trends, storytelling, and sales and marketing collaboration, all supported by real-world case studies and actionable frameworks. Didner has also served as an adjunct professor, teaching "Content Marketing" at West Virginia University and "Marketing Communications" at the University of Oregon School of Journalism.

Didner extends her expertise through her podcast and YouTube channel, "B2B Marketing and More," where she discusses practical applications of generative AI in marketing, sales enablement, and organizational alignment. She also provides fractional CMO services to companies ranging from Fortune 1000 enterprises to startups, assisting them in scaling B2B marketing operations and building revenue teams. Her clients have included Intel, 3M, Cisco, Southwest Airlines, and TE Connectivity. With a focus on keeping the human element central and translating strategy into actionable plans, Didner is recognized as a leading voice at the intersection of AI, marketing, and sales.