Michael Mogill

Michael Mogill is the founder, chairman, and CEO of Crisp, a company recognized as a leading provider of law firm growth and legal marketing services in the United States. A first-generation immigrant, Mogill launched Crisp with limited resources and an entrepreneurial drive that began early in life, starting a web design company at age 12 from his parents' home. Crisp initially operated as a video production firm serving major brands before shifting its focus to the legal industry after Mogill identified a significant need among attorneys for effective marketing solutions. Under his leadership, Crisp expanded to eight-figure revenues without outside investment.

Mogill has guided Crisp Video Group to become a prominent legal video marketing company, assisting thousands of attorneys—from solo practitioners to large firms—in differentiating themselves and generating substantial new revenue. Crisp has been recognized among the Top 100 Fastest-Growing Private Companies in Atlanta and has appeared multiple times on the Inc. 5000 List of Fastest-Growing Private Companies in the U.S. The company has also earned the distinction of Top Workplace in Atlanta. Mogill’s approach to business growth emphasizes practical strategies and personal experience, supporting law firm owners in achieving significant organizational expansion.

Mogill is the author of "The Game Changing Attorney," a best-selling book in the legal marketing category, and hosts "The Game Changing Attorney Podcast," a widely followed podcast for law firm owners focused on business growth. His book provides actionable strategies for law firms to effectively position themselves in a competitive market. Mogill is a frequent speaker at national conferences on topics such as leadership, organizational culture, and law firm growth. His insights have been featured in Forbes, Inc., ABA Journal, The Trial Lawyer, and The Wall Street Journal.

Mogill also founded the Crisp Game Changers Summit, a major law firm growth conference that has drawn thousands of law firm owners nationwide, with venues including Mercedes-Benz Stadium in Atlanta. He has been recognized as an Entrepreneur of the Year by Ernst & Young. Mogill donates all proceeds from "The Game Changing Attorney" to the Hebrew Immigrant Aid Society, an organization that provided support to his family and others fleeing antisemitism in the Soviet Union.