Maxim Behar is a globally renown PR professional, entrepreneur, diplomat and presenter in many world's universities and international forums.
Mr. Behar was President of ICCO, the largest and most influential Global PR organization from 2015 to 2017, and he is also engaged in the social and cultural life in many countries all over the world.
Maxim is an Ambassador of APRA - the African Public Relations organization - and also Special Advisor on International Affairs of CIPRA, the Chinese International PR Association.
He serves on the Board of several organizations including Junior Achievement Bulgaria(2001 – 2012), Atlantic Club in Bulgaria, he is a founder and Chairman of the Bulgarian-Polish Business Club and Chairman of Board of Trustees of For Our Children Foundation.
Maxim Behar is Honorary Consul General of Republic of Seychelles in Bulgaria. In 2017 he was appointed Chairman of the Board of Sir James Mancham International Centre for Peace Studies and Diplomacy.
In 1994, Maxim founded M3 Communication Group, Inc., the leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. In January 2012 he was appointed Chairman of Hill+Knowlton Strategies in Prague, Czech Republic, and since then he has been managing simultaneously both offices in Prague and in Sofia.
He served as Chairman of the Board of the Bulgarian Association of PR agencies (2009-2011), now a Member of the Board, Chairman of the Board of the Bulgarian Business Leaders Forum (2001-2007), Deputy Chairman (2009-2012), Member of the BBLF Board (2012- ) and Member of the Board of tens of non-governmental and business local and international communities.
In 2012 Association of Business Communications of India announced Maxim Behar as “Communicator of the Decade”, the award was presented to him by Chief Minister of State of Goa Manohar Parrikar.
In 2013 Maxim Behar has been elected Chairman of the World’s Communication Forum in Davos.
In 2016 Behar was appointed to the Advisory Board of the Museum of Public Relations in New York
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