Marian Lee

Marian Lee Dicus is a marketing executive in the entertainment industry, serving as chief marketing officer of Netflix. Dicus was appointed chief marketing officer after joining Netflix as vice president of marketing for the United States and Canada.

Dicus has a diverse professional background in entertainment, music, fashion, and media marketing. She spent eight years at Spotify, where she held roles including vice president and co-head of music, vice president and global head of artist and label services, and led the global consumer marketing and creator marketing teams. Dicus has also worked at brands such as Condé Nast, J.Crew, and began her career at PwC as a management consultant in the retail and consumer products division. Prior to Spotify, she held a marketing role at online retailer Gilt Groupe and served as head of integrated marketing at Vogue. Dicus holds a Bachelor of Arts in psychology from Barnard College, Columbia University.

Throughout her career, Dicus has focused on integrating creativity and marketing, applying this approach to positions at J.Crew, Condé Nast, and Spotify, where she developed partnerships benefiting both artists and the company. She has emphasized the importance of maintaining creators' visions while aligning them with brand strategy in the entertainment, fashion, and music industries.

At Netflix, Dicus oversees marketing strategy and campaigns for the streaming platform's TV series, films, reality competitions, sports, and gaming content. Managing a significant advertising budget, she leads teams responsible for integrated campaigns, including those for the NFL such as "The Beyonce Bowl," franchise returns like "Squid Game," and international titles including "Bad Influence." Under Dicus' leadership, the Tudum fan event has expanded from a single in-person gathering in São Paulo, Brazil, to a multi-city global event featuring content, shows, movies, and talent.

Dicus' work in entertainment marketing and brand strategy has been recognized by industry publications, including inclusion in Forbes' list of 50 Most Influential CMOs in the World. Netflix has received the Television/Streaming Network of the Year Award at the Clio Entertainment Awards during her tenure. Dicus' philosophy that fans seek immersive experiences has contributed to Netflix's marketing presence in popular culture.