Lubna Forzley

Lubna Forzley is an executive coach, consultant, and keynote speaker specializing in marketing, leadership development, and mental health. With more than 20 years of experience in leadership and consulting roles, Forzley has worked within international organizations across industries such as e-commerce, banking, fast-moving consumer goods, and human development. She has held leadership positions at BNP Paribas, Coca-Cola, United Nations Development Programme, and Bank of Montreal. At BNP Paribas, Forzley introduced the organization to the World Economic Forum, negotiating a partnership focused on Middle East and African Regional Summits and securing speaking opportunities for senior management.

Forzley is the CEO and founder of Stories, a coaching platform designed for founders and corporate leaders. Stories provides one-on-one coaching, group coaching, and a community for founders and HR leaders to discuss workplace challenges. Under her leadership, Stories received recognition as Most Innovative Mental Health Tech by Mentl.

An ICF-accredited (PCC) and triple-certified coach, Forzley works with senior leaders seeking sustainable growth, clarity, and organizational change. She has coached executives at Fortune 500 companies, including Coca-Cola, Google, American Express, BP, Bayer, Square, BASF, Whiteboard Advisors, the U.S. Department of the Air Force, the Federal Aviation Administration, DaVita, and CVS Health Corporation. After building marketing teams in global organizations, Forzley transitioned to coaching and studied mental health through Dr. Gabor Maté's psychotherapy program Compassionate Inquiry. She serves as a board member for griefstories.org and is a member of the Compassionate Inquiry Community.

As a published author with United Nations Development Programme and a contributor to Entrepreneur magazine, Forzley addresses topics such as trust, governance, and organizational transformation. Her work has been featured in books including "Something to Believe In: Creating Trust and Hope in Organizations." A two-time TEDx speaker, Forzley has advised executives at Coca-Cola, Google, Microsoft, Johnson & Johnson, and United Nations. She has spoken at and moderated conferences including TEDx and Euromoney Conferences, led workshops with global organizations, and shared the stage with leaders such as Steve Wozniak. Forzley has organized women's empowerment conferences in Bahrain and launched an internal women's program called Mixcity to support women's career advancement in the Middle East.