Luan Wise

Luan Wise is a social media strategist, trainer, author, and researcher with more than 25 years of marketing experience. Having built her career on traditional marketing principles before the emergence of social media, she brings a unique perspective that combines foundational marketing theory with cutting-edge digital expertise. Her approach emphasizes understanding target audiences, setting SMART objectives, and developing practical strategies that deliver measurable results.

A lifelong learner and industry observer, Wise stays at the forefront of social media trends, platform developments, and user behavior. She continuously researches and analyzes the evolving digital landscape to provide clients, audiences, and peers with timely, actionable insights. In 2025, she began a PhD by Portfolio at the University of Lancashire, bringing together her extensive industry experience and research work to further advance understanding of social media and digital communications.

Wise is a sought-after keynote speaker and trainer who has delivered learning programs for organizations around the world. She has developed online courses for LinkedIn and has led training initiatives on behalf of Meta, Google, professional associations, and leading training organizations, helping businesses and professionals navigate the rapidly changing social media environment.

An award-winning author, Wise has written several influential books on social media marketing. Her self-published titles, "Relax! It's Only Social Media" and "Planning for Success: A Practical Guide to Setting and Achieving Your Social Media Marketing Goals," both received National Indie Excellence Awards. Her social media planner was recognized by The Independent as one of the best books for entrepreneurs. Her later works, "Using Social Media at Work" and "Smart Social Media," were published by Bloomsbury Business, with three additional titles scheduled for release in 2026.