Liz Baker Plosser

Liz Baker Plosser is a prominent figure in the wellness industry, with a career spanning more than two decades in health and fitness media. Plosser has held leadership roles such as senior vice president of content at Well+Good and senior director of content and communications at SoulCycle. She previously served as deputy editor of SELF and played a key role in Cosmopolitan's health coverage, contributing to the brand's recognition with a national magazine award. Plosser was also editorial director of CosmoBody, an on-demand subscription fitness channel. Her early career as an investment banker informs her analytical approach to complex wellness topics.

Plosser served as editor-in-chief of Women's Health, overseeing the brand across print, digital platforms, and brand extensions, reaching an audience of more than 44 million monthly. During her tenure, she emphasized evidence-based health journalism and expanded coverage of women's sports, reproductive health, and mental wellness.

Plosser is the founder of "Best Case Scenario," an evidence-based Substack newsletter focused on wellness industry news and trending health and fitness topics. She hosts "Lifting With Liz," a YouTube show that combines workouts with candid conversation, and appears regularly as a guest on national television and podcasts. Plosser consults with brands such as GORUCK, Canyon Ranch, and Kion, helping organizations create impactful strategies around midlife, performance, and women's health. She is a frequent speaker at major events, including the Aspen Ideas Festival, known for translating scientific research into accessible, actionable guidance.

Plosser is the author of "Own Your Morning: Reset Your A.M. to Unlock Your Potential," a book that outlines her philosophy on intentional morning routines for improved energy, focus, and well-being. She graduated cum laude from Princeton University and is a marathoner, triathlete, and boutique fitness enthusiast. Plosser is also a NASM certified trainer. She has spoken openly about her personal journey, including sobriety, and brings candor and authenticity to her work, resonating with audiences seeking guidance in health and wellness.