Liana Zavo

Liana Zavo is a public relations executive, personal branding strategist, keynote speaker, and author whose work has influenced how entrepreneurs and business leaders manage their public narratives. As the founder and CEO of ZavoMedia PR Group, a global public relations firm based in Manhattan, New York, Zavo leads a team of professionals in New York City and across 12 countries, developing and executing PR campaigns for a diverse client base. With more than a decade of experience in digital storytelling and public relations, Zavo has established expertise in executive leadership, consulting, keynote speaking, and podcasting, notably as the host of the business podcast "What Makes A Woman."

Zavo specializes in public relations strategies, digital storytelling, and personal brand development. She assists professionals, entrepreneurs, and social impact brands in establishing authority within their industries. Her client roster includes business professionals, founders, and investors such as Darren Prince, Bob Knakel, Neinstein Plastic Surgery Group, and Ariana Huffington. Zavo emphasizes the importance of comprehensive public relations strategies that incorporate reputation management, personal branding, and strategic partnerships. She is a member of the Forbes Business Council and contributes regularly to Forbes and Entrepreneur Magazine.

Zavo is the author of the book "BEPIC: Be Seen & Be Heard," a self-development guide for women that outlines her five-step methodology for building a strong personal brand, establishing authority, and developing a unique professional voice. Her approach teaches readers how to turn belief into reality, develop authority, build a positive online reputation, find their unique voice, and pursue media opportunities. Zavo is recognized as the first female author in the NFT space to introduce a one-word acronym methodology, highlighting her involvement in both publishing and digital innovation.

As the host of the "What Makes A Woman" podcast, Zavo explores topics related to compassion and conscious leadership in business, featuring C-level executives who share insights on running multimillion-dollar businesses and inspiring future entrepreneurs. She has delivered keynote addresses at events such as the Global Business Show in Los Angeles and the White Label Expo in London and New York City, discussing personal branding, successful PR campaigns, artificial intelligence in the PR industry, and online reputation management.

Zavo's career reflects her commitment to resilience and authentic storytelling. After becoming a mother at 19 and navigating personal challenges, she became the first publicist to own a PR agency in the Bukharian community. Her work in supporting women entrepreneurs and advocating for strategic visibility continues to influence the public relations and personal branding industries.