Lee Odden

Lee Odden is a B2B marketing strategist, author, and entrepreneur with more than two decades of experience in digital marketing. Odden began his career in web development and online marketing in the late 1990s, introducing an SEO service called TopRank to a public relations agency. This initiative led to the formation of TopRank Marketing, where Odden serves as CEO and Chairman after acquiring full ownership of the company.

TopRank Marketing operates as a B2B marketing agency, partnering with leading global businesses to deliver strategic, creative, and results-driven Best Answer Marketing solutions. Odden has consistently anticipated and integrated emerging marketing disciplines, including content, social media, and influencer marketing, into the B2B marketing landscape. Under his leadership, TopRank Marketing has been recognized for delivering results for Fortune 500 companies and fast-growing mid-market brands. He has worked with his team to develop creative marketing programs that produce authentic, experiential, and inclusive content for brands such as LinkedIn, Dell, and Adobe. Odden also led the B2B social influencer campaign that received the overall best use of influencer marketing at Content Marketing Institute's Content Marketing Awards.

As an author, Odden is known for the book "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing," published by Wiley. He has published over 1.4 million words on TopRank Marketing’s B2B marketing blog, which has been ranked the No. 1 content marketing blog by Content Marketing Institute and the No. 2 social media blog by Social Media Examiner. Odden has published multiple original research reports on B2B influencer marketing and hosts the "Beyond B2B Marketing" podcast.

Odden’s expertise in search and social media marketing has been cited by publications such as The Economist, Forbes, The Wall Street Journal, and the New York Times. He has been named the No. 1 influencer marketing influencer by Onalytica and was listed as one of 25 social media experts recommended by LinkedIn in The Sophisticated Marketer's Guide to LinkedIn. Odden has served on the board of advisors for Incisive Media’s SES conference, DMA Social Media and Search Engine Marketing Councils, and MIMA.

As a global speaker, Odden has delivered nearly 300 presentations in 20 countries on B2B content, search, and influencer marketing. He has keynoted events including Online Marketing Summit, Social Media Junction, ion Search, meshmarketing, and Search Exchange, and has developed workshops for the DMA, public relations firms, and multinational companies. Odden continues to advance B2B marketing through his Best Answer Marketing framework, focusing on creativity, humanity, and impact to help B2B companies become Best Answer Brands.