Lauren Pedersen

Lauren Pedersen is a leader in sports technology, currently serving as CEO and co-founder of SportAI, a company focused on integrating artificial intelligence and machine learning into athletic performance analysis. Drawing on her background as an NCAA Division I tennis player and experience in marketing and technology—including executive roles at Airthings, Omny, and Opera Software—Pedersen has developed SportAI into a company that broadens access to advanced sports training and technique analysis for athletes and organizations worldwide. Her approach is informed by her upbringing in New Zealand, where limited access to coaching influenced her commitment to providing data-driven solutions that support equitable athletic development.

Pedersen's work as a founder and executive is reflected in SportAI's growth, including winning the RacquetX Pitch Competition and forming partnerships with global sports platforms such as Shark and MATCHi. She was recognized among the top 30 female founders by VIVA Technology, underscoring her influence in both technology and sports sectors. Pedersen has also led SportAI through a successful seed funding round, attracting investors such as chess grandmaster Magnus Carlsen and former professional tennis player Dekel Valtzer, supporting the company's mission to transform sports coaching and analysis.

As a public speaker and advocate for diversity in technology, Pedersen appears at industry events and in media interviews, sharing insights on AI-driven sports innovation and inclusive leadership. She has represented Norway in international tennis competitions and uses her own technology to enhance her training. Pedersen's expertise positions her as a prominent figure at the intersection of sports technology, artificial intelligence, and entrepreneurship.