Joseph McClendon III

Joseph McClendon III is a neuropsychologist, New York Times bestselling author, and performance specialist known for his work in neuroscience, personal development, and peak performance coaching. His clients include Academy Award-winning celebrities, Olympic athletes, Broadway performers, and Fortune 100 CEOs. McClendon holds a doctorate in neuropsychology and multiple certifications in neuroscience. His "Tell, Show, Do" teaching approach is designed to facilitate rapid personal change and encourage consistent action in both personal and business achievements.

McClendon's career in peak performance is informed by personal experiences of resilience. At age 17, he survived a violent attack in Lancaster, California, which led to a period of homelessness. During this time, he was given the book "Think and Grow Rich," which inspired him to pursue personal growth and later motivated him to help others achieve their goals. After attending an Anthony Robbins event, McClendon became one of eight master trainers and eventually head trainer, further establishing his expertise in the field.

McClendon has co-authored two New York Times bestselling books with Anthony Robbins, "Power Thoughts" and "Unlimited Power: A Black Choice." He is also the author of "Get Happy Now!," "Dare To Be Magnificent," and "Awesome Sauce." He introduced the term "Awesome Sauce" to describe the neurochemical state that enables individuals to perform at their highest level. His work has been featured in national magazines such as O Magazine, SUCCESS, and Success from Home.

As a speaker and educator, McClendon has addressed audiences at institutions including Harvard University and has taught courses in re-engineering, leadership, management, and advanced communication at the University of California, Los Angeles for several years. He has shared the stage with Tony Robbins and Les Brown, regularly presenting to audiences of 10,000 or more.

McClendon developed the neuroencoding system, a brain science method for programming the mind and body to achieve optimal performance. He is the founder of The Neuroencoding Institute, which certifies others in neuroencoding methods. In collaboration with Forest Whitaker and the United Nations, McClendon has contributed to programs supporting psychological shifts in child soldiers and children affected by conflict. He is also the host of the "Further Faster" podcast and maintains a significant presence in the personal development and neuroscience communities through social media.