Jazmin Griffith

Jazmin Griffith is a creative professional whose career spans social media strategy, content creation, and women's empowerment. Specializing in creative development, multicultural marketing, influencer marketing, and social data analysis, Griffith has contributed to digital media campaigns for brands such as Sony, Google, Microsoft, and PepsiCo. Her portfolio also includes collaborations with Bumble, Delta Airlines, Mazda, L'Oreal, Estee Lauder, and Netflix.

Griffith's journey as a digital creator began when a personal TikTok video about self-care and motivation went viral, leading her to share content focused on beauty, fashion, travel, and wellness. One of her widely shared posts, offering the advice, "To heal a wound, you have to stop touching it," reached an audience of more than 6 million. Building on this momentum, Griffith developed the #HealingGirlTribe, a community offering dating advice, self-love tips, beauty and fashion recommendations, and travel blogs.

As the host of the podcast "Dear Women, I Got Y'all," Griffith facilitates conversations on personal growth, entrepreneurship, wellness, and mental health. The show, available on YouTube and Spotify, addresses topics such as healing, dating, career, finances, and friendships, and has become a central part of her platform. Across TikTok, Instagram, and LinkedIn, Griffith has cultivated a following of more than 300,000.

In addition to content creation, Griffith is the founder of Que Lo Que?, a social insights studio focused on transforming data into cultural insights. She leads insights at 71West in the hospitality sector. Griffith has shared her expertise at industry events, including Sprout Social webinars on leveraging social data for business growth and as a panelist at the Hashtag Paid Creator Marketing Summit. Her work bridges data-driven strategy and storytelling, establishing her as a recognized voice in digital marketing, influencer strategy, and multicultural content development.