Jaynie L. Smith

There are hundreds of marketing firms and consultants who tell you they can position you to succeed. Yet very few understand large and middle market companies the way Jaynie Smith does. 

She will startle you, stump you, and then teach you.

Jaynie Smith is the nation’s leading expert on Competitive Advantage.  Author of Creating Competitive Advantage, she speaks live delivering content-rich and personalized messages which transform businesses.

Jaynie speaks nationally to groups of 30 to 1,000 and helps businesses define their competitive advantages.  Companies bring her in to speak to their officers, Board members, sales and marketing groups and their executive leadership team.

Groups find her focus on sales and marketing message improvement work equally well for profit companies as with non-profit organizations.

Jaynie’s proven success and experience include:

    * Client company revenues consistently increase by double digit growth within 6-12 months of implementing her Competitive Advantage Program.

    * Helped over 2,000 CEO’s from over 400 industries define their competitive advantages.

    * 20 Years experience with Fortune 500 companies.

    * Over 30,000 hours experience with CEOs of mid market companies.

    * 18 top performer awards for CEO coaching

    * Selected to deliver Microsoft Office Live seminars in 2007.

MOST REQUESTED TOPICS:

10 Most Common Competitive Advantage Flaws

    * Introduces the basics of competitive advantages and why every company needs them.

    * Explores how companies can increase their bottom line by avoiding costly mistakes.

    * Provides audience with hands on solutions to the ten most common mistakes.

    * Real world examples which will send you running back to the office to implement.

Competitive Advantage

Is Yours a Hit or Myth?

    * What is and is NOT a competitive advantage.

    * Identifying competitive disadvantages and using them to create competitive advantages.

    * Competitive positioning and attracting new customers.

    * Avoid loss of existing market share.

    * Increase referral rate.

    * Minimize price as an issue.

Recession-Proof Your Business with Competitive Advantage

    * Maintaining market share in a down-turned market

    * Competitive positioning to maintain current customer base and attract new customers.

    * How not to compete on price…ever!

    * Practical concepts you can implement immediately.

BOOKS:

Creating Competitive Advantage

Hailed as one of the most influential books in the business world, Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question…”Why should I buy from you and not your competitor?” you are surely losing customers and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace will help you close more deals, retain clients, and stay miles ahead of the competition.

This straight-to-the-point book is filled with entertaining stories and step-by-step exercises on how to pinpoint your competitive advantages, develop new ones, and transform your sales and marketing messages.

A must read for every CEO and Sales and Marketing executive!