Jay Schwedelson

Jay Schwedelson is a marketing expert in the United States, known for a career built on data-driven experimentation and a focus on effective marketing strategies. As CEO of Outcome Media, Schwedelson leads a team that executes more than 40,000 marketing campaigns annually for global brands. Outcome Media is a demand generation agency serving many of the largest brands and is part of a portfolio that includes SubjectLine.com and GURU Events.

Schwedelson is the founder of SubjectLine.com, a free subject line rating tool that has tested over 20 million subject lines. He is also the founder and CEO of GURU Media Hub, which hosts large-scale virtual marketing events attracting more than 50,000 attendees each year. His marketing insights are based on real-world data, including analysis from over 6 billion emails sent annually through his agency, providing actionable information on current trends and testing strategies in digital marketing and email marketing.

Schwedelson’s influence extends into academia and the media. He serves as an adjunct professor at the University of Florida, where he was inducted into the College of Journalism and Communications Hall of Fame. He has also been a guest instructor in email marketing best practices at Harvard Business School and an instructor for the Association of National Advertisers. His podcast, "Do This, Not That: For Marketers," ranks among the top marketing shows in the United States.

Schwedelson has been named to Crain's Top 100 Industry Leaders list for ten consecutive years and has delivered keynote presentations at more than 300 industry events worldwide. His speaking engagements include organizations such as INBOUND, Harvard Business School, MarketingProfs, ASAE, ANA, and the American Marketing Association. He is a recipient of the DMCNY Silver Apple, a leading direct-marketing award.

Schwedelson’s book reflects his direct approach to marketing and business, challenging traditional advice and encouraging marketers to question outdated strategies. All profits from the book are donated to The V Foundation for Cancer Research. Whether on stage, in the classroom, or on his podcast, Schwedelson provides marketing professionals with data-driven insights and practical tactics for success in digital marketing, demand generation, and email marketing.