Jason DeAmato

Jason DeAmato is a sales executive, entrepreneur, and co-author of "The Pocket Guide For Sales Survival," which became a No. 1 Amazon Bestseller. DeAmato has established a career in professional sales training, with experience spanning multiple industries including medical devices, marketing, travel, finance, consulting, and training. He discovered his interest in sales while working as an orthopedic technician and subsequently built a career that covers several decades and sectors.

DeAmato co-founded an outsourced sales and marketing firm that expanded from a small team to 25 employees within six months, acquiring more than 7,000 customers for its clients. He later served as director of sales training at EF Education First, a global leader in experiential learning and international education. DeAmato went on to found ConversionCoach Inc., a sales productivity platform that helps sales leaders measure and analyze behaviors leading to higher conversion rates, faster ramp times, and longer retention.

"The Pocket Guide For Sales Survival," co-authored with Randy Bernard, presents 161 actionable rules for sales professionals at all levels. The book, initially self-published after rejections from literary agents and publishers, achieved Amazon Bestseller status in multiple categories and has sold in markets including Russia, Europe, and Asia. It has received endorsements from industry leaders such as Desh Deshpande, co-chairman of the National Advisory Council on Innovation and Entrepreneurship.

DeAmato is a keynote and kickoff speaker who addresses topics such as consumer psychology, "The Four Factors of Impulse," leadership science, and price presentation strategy. He has spoken to audiences in more than 30 countries. His speaking engagements, sales training software, and podcast content emphasize the importance of communication science in sales effectiveness. DeAmato offers organizations expertise in sales culture transformation, drawing on his experience as a practitioner in the sales industry.