Jake McKenzie

Jake McKenzie shapes case strategy by using persuasive psychology to determine how jurors really think, feel and act. This approach gives cases an extraordinary advantage. Intermark Group welcomes opportunities for the CEO to visit and share its unique perspective. Intermark Legal is turning their foundational knowledge of marketing using persuasive psychology to shape success with juries. We unite argument strategy, trial visuals, juror psychographics, and predictive analysis to steer case outcomes based psychological influence.

Intermark takes a truly unique approach to case strategy. With the help of our in-house PhDs, we leverage psychological theory and insights at each stage of the trial. This requires an expansive lens on jury beliefs as well as an evolved perspective surrounding the portrayal of arguments.

Jake McKenzie is the CEO of Intermark Group and Intermark Legal. His background is in psychology, which gives him an unparalleled view of changing individual beliefs and behavior. Employing PhD Psychologists to apply well-documented human psychology, Jake has helped shape such successful brands as Toyota, Krispy Kreme, Progressive Insurance, and is using this knowledge to shake up the courtroom. Jake is also an avid reader and outdoors enthusiast, in addition to being a father of four. Jake holds a BA in Psychology and Political Science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.

We invite your audience to take a journey down the winding road of the human psyche. Let’s explore the normative irrationality that drives jurors to make decisions AND how to affect those decisions.