Heather Lutze

Heather was a speaker for two years for Yahoo! Search Marketing workshops and is currently a lead speaker for PPC (Pay Per Click) Summits since 2006. She was featured on the front of SPEAKER magazine in May of 2008 as a "Nexster Speaker to Watch" in 2009. Heather was featured at the National Speakers Association National Conference in New York for the CSP/CPAE ONLY session "How to Be the Easiest Speaker Online". Her new book called "The Findability Formula: The Easy and Non-Technical Approach to Search Engine Marketing" is available on Amazon.com for pre-sale now and will be in bookstores in spring 2009 published by John Wiley and Sons.

Prior to forming Lutze Consulting, Heather had her own web design company. In fact, it was her clients' frustration about getting traffic to their sites that was her inspiration for learning and mastering the art and science of search engine visibility. Before starting her web design firm, Heather's notable internet experience included executing a two million dollar internet marketing strategy for major dot com.

Heather Lutze makes search marketing easy. As a seasoned presenter and workshop leader, she knows how to teach simple steps to any level of marketer- from the new entrepreneur to the corporate manager. Audiences really appreciate her fun, energetic, "you-can-do-this" attitude!

 Catherine Seda, author of How to Win Sales & Influence Spiders**_

Speaking Topics:

 The Findability Formula_

The Internet offers unparalleled access to worldwide customers, but in order to take advantage of the opportunities this presents, customers must be able to find the business on the web and be prompted to say "yes" at the just the right point in their search.

Heather Lutze's keynotes, breakouts and presentations teach audiences the art of being found on the Internet and how to connect with customers along their "path to purchase" as detailed in her book The Findability Formula. Her interactive multi-media presentations pull back the curtain on the secrets to search marketing success for any business or industry.

Her eye-opening presentations are for everyone who wants to have an impact

on their organization's visibility and profitability.

Heather's talks get rave reviews from audiences with a wide range of Internet marketing skill levels, from beginners to savvy search marketers, and from techno-phobes to techno-pros. Topics can be customized to address specific audiences and fit any time frame.

All of Heather's engagements include a free, customized web site for the audience to reference for one year! This site will directly link attendees to all of the references, resources and online tools mentioned in Heather's presentation. A great "take-away" for the event.