Hannah Neeleman

Hannah Neeleman is a social media influencer and business owner recognized by the social media handle, Ballerina Farm. Neeleman is known for posting about homemaking, farming, and raising eight children. Ballerina Farm is also the name of Neeleman's farm in Kamas, Utah, and her online store.

Neeleman grew up in a Mormon family of nine children in Springville, Utah. Her parents owned a flower shop.At the age of 14, she attended a Juilliard School summer ballet program. Two years later, she received a scholarship to Brigham Young University’s theatre ballet program and finished her university ballet studies at Juilliard School in New York City.

Neeleman purchased her 328-acre farm in 2018 after returning to Utah after years abroad. While living in Brazil, the Neelemans discovered their shared passion for farm life after spending time in farm hotels. The farm's name, suggested by Neeleman's older brother, is inspired by her background as a professional ballerina. Neeleman considers herself the founder and chief executive of Ballerina Farm. Neeleman's husband, Daniel, suggested the couple were "co-CEOs" during an interview with The Times, to which Neeleman agreed.

Neeleman raises cattle, chickens, sheep, pigs, and other livestock. Neeleman raises cattle and pigs as part of the farm's meat packing operations, where the packaged meat is sold on her online store. The Ballerina Farm store sells a range of other products including pre-packaged baked goods, beeswax candles, honey, sourdough starter, kitchen supplies, clothing, and flowers grown in Ecuador, and more. Three full-time workers assist in the day-to-day operations of Ballerina farm, while thirty are employed at a warehouse and ten in an office. Neeleman had commented in 2024 that about 90% of products are exported out of Utah.

As of 2024, Neeleman has acquired 10 million Instagram followers and 9.8 million TikTok followers. She is considered a tradwife on social media, an aesthetic and lifestyle emblematic of mid-century housewives, though she does not personally identify with the label. She is frequently seen wearing vintage-style dresses and gingham aprons, earning her comparisons to Ma from Little House on the Prairie. Neeleman's home cooking videos are set in her rustic kitchen, where she prepares recipes from scratch, often using farm-fresh ingredients. Her forest green Aga cast-iron stove, named Agnes, is a striking feature of her kitchen. Other videos on Neeleman's TikTok center around her family or farm life.

Neeleman told The New York Times that the family hires a personal assistant, a homeschool teacher for five of her school-aged children, and an occasional babysitter. Hannah and Daniel have a total of eight children, with three sons and five daughters. The youngest of their children is nine months and the eldest is twelve years. The couple continue to practice Mormonism as members of the Church of Jesus Christ of Latter Day Saints.