Haley Sacks

Haley Sacks, known by her digital persona Mrs. Dow Jones, is an entrepreneur and a prominent figure in the financial influencer space. Sacks is the founder and CEO of Finance is Cool, a media company and educational platform focused on personal finance, investing, and financial literacy. Her interest in finance began while working as a producer for the digital content division of Lorne Michaels's Above Average Productions, where she encountered challenges with compensation and benefits that highlighted her need to better understand money management.

Seeking accessible financial education, Sacks found existing resources lacking in clarity and engagement, which led her to create the Mrs. Dow Jones persona. Her goal was to offer gender-neutral, relatable financial content that demystifies complex topics. After being laid off from her media job, Sacks dedicated herself full-time to developing Mrs. Dow Jones, blending her background in comedy with insights from pop culture and internet trends.

Sacks’s approach quickly resonated with audiences. The New York Times featured her in an article titled "Smashing the Patriarchy with Memes," recognizing her role in shaping the 'finfluencer' category. She covers a broad range of financial topics, from budgeting to investing, often using cultural references to make concepts more approachable. Sacks has stated that her mission is to use humor to break down financial jargon and make wealth-building accessible to all.

Expanding her platform, Sacks launched Finance is Cool University and courses such as "Money 101: Start Here" and "Let's Invest." She has partnered with major brands including Morgan Stanley and American Express, and released "The Money Book 2.0," a spreadsheet-based financial system used by over 10,000 individuals. What began as a solo project has grown into a team of eight, including four full-time employees and regular collaborations with industry partners.

Sacks’s work has been recognized by major media outlets, with features in The New York Times, The Wall Street Journal, and inclusion in Fortune's 40 Under 40 list. She has appeared on CNBC, Fox Business, Yahoo Finance, and Good Morning America. Her accolades include being named to Fortune's "40 Under 40 in Media and Entertainment," Creator of the Year (Personal Finance) by Adweek, Money Magazine Changemaker, one of TikTok's Most Inspiring Women in Business by Inc. Magazine, recipient of the Adweek Creative Visionary Award for Personal Finance Advice, and inclusion in InStyle's Badass 50. The Wall Street Journal has referred to her as the "Financial Guru Millennials Listen To."

With more than 1.6 million followers across digital platforms, Sacks demonstrates that financial literacy and cultural relevance can coexist, making personal finance education more engaging and accessible to a broad audience.