George Barna

George Barna is a researcher, author, and strategist known for influencing how faith communities and organizations interpret culture, public opinion, and spiritual life. As the founder of Barna Group, Barna introduced advanced polling and data analysis to the religious and nonprofit sectors, making complex trends accessible to leaders, media, and the public. His expertise positions him as a commentator on the intersection of faith, values, and social change.

Barna has authored and co-authored several books, including "Revolution," "The Frog in the Kettle," "Transforming Children into Spiritual Champions," and "Maximum Faith." In these works, Barna integrates quantitative research with practical applications for churches, ministries, and lay leaders, focusing on how beliefs influence behavior. His books and reports are frequently referenced in discussions about church attendance, generational shifts in spirituality, and the role of religion in public life, establishing his authority in faith-based research.

In addition to publishing, Barna has held senior leadership and advisory roles with Christian organizations, think tanks, and educational initiatives, supporting the alignment of strategy with data and cultural trends. Barna regularly participates in conferences, media interviews, and training events, presenting research findings to both religious and secular audiences. Throughout his career, Barna has addressed topics such as the decline of traditional church structures and the spiritual disengagement of younger generations, offering data-driven analysis and practical recommendations.

Barna's work is recognized in the religious and nonprofit sectors for its impact and adaptability as social and technological changes influence belief and practice. By combining rigorous survey methodology with actionable insights, Barna has assisted institutions in navigating change, understanding their communities, and improving communication. His research continues to inform conversations about faith, values, and culture.