Eli Rallo

Eli Rallo, an author and internet creator rooted in New York City and Houston, Texas, has made a significant mark in the digital world. She first gained prominence in spring 2020 when her content on TikTok went viral, leading to a following of over one million on the platform and an additional 200,000 on Instagram. Rallo's reach expanded further into the literary realm with the publication of her debut book, "I Didn’t Know I Needed This," in December 2023 by Harvest, a HarperCollins imprint, with a sophomore collection of essays, "Does Anyone Else Feel This Way?" released in October 2025.

After earning her Master’s in Journalism from Columbia University in 2021, Rallo leveraged her skills across various media outlets. Her versatility is notable, with experience ranging from journalism to red carpet interviewing and podcast hosting. In January 2025, she melded her love of literature and community engagement by launching "Prose Hoes," a book club and literary salon on Patreon, complete with a companion podcast.

Rallo's understanding of the digital landscape and its potential for positive influence was solidified in her TED Talk in February 2022, "Social media doesn't have to be toxic– trust me, I'm an influencer." Her expertise in managing and harnessing social media's power has made her a sought-after speaker at colleges and for brands across the country, where she shares her insights on navigating the digital world effectively and positively.