Dr. Salah S. Hassan

Dr. Salah S. Hassan is an authority in global marketing and brand strategy. Holding a Ph.D. from The Ohio State University, Hassan serves as a professor of global marketing and brand management at the GW School of Business, where he also served as department chair for six years. His expertise includes global marketing, brand strategy, country of origin effect, destination branding, innovation diffusion, and sustainability marketing. Hassan is the founding chairman and CEO of Accurand, a management consulting agency specializing in integrated marketing communications.

Hassan's academic work has appeared in refereed journals and books, including "Globalization of Consumer Markets," "Global Marketing Perspectives & Cases," and an Arab World edition of "Marketing Management" by Philip Kotler and Kevin Keller. He is also featured in "Designing Brand Identity: An Essential Guide for the Whole Branding Team." Hassan has authored or co-authored more than 150 journal articles, books, book chapters, conference papers, monographs, and periodicals. His scholarly work has been cited more than 5,000 times, reflecting his influence in strategic brand management, global marketing, nation and destination branding, and international market segmentation.

Hassan developed the Graduate Certificate in Marketing & Brand Management program at the GW School of Business. He served as a non-resident Fulbright Scholar and founding co-director of an international Executive MBA program funded by the Fulbright Commission, with additional support from Friends of the Fulbright Commission and the General Motors Foundation. He received the U.S. Department of State's Fulbright Specialist award and an outstanding teaching award from the Academy of Marketing Science.

Hassan has consulted for organizations such as Destination Canada, Raytheon International, the World Bank, Smithsonian Institution, the U.S. State Department, the Institute for Cultural Diplomacy in Germany, Porter/Novelli, the Fulbright Commission, and the Dubai School of Government in cooperation with the Kennedy School of Government at Harvard University. He has chaired and served on the board of several international conferences in 10 countries and presented at conferences in 20 countries.

Hassan has served as a global marketing analyst and TV commentator on economic issues, with his opinions cited by more than 50 media outlets, including Voice of America, Reuters, Chicago Tribune, Advertising Age, AdWEEK, Asharq TV News, and Washington Business Journal. He received the Newsmaker Award from the Dean's Board of Advisors for the School of Business at The George Washington University. Hassan has served as keynote and guest speaker for conferences and institutions including the World Youth Forum, the Branding Thought Leaders Conference, Harvard Business School's Open Innovations Workshop, Kellogg School of Management's Global Initiative, and the International EMBA program at Georgetown University's McDonough School of Business.