Deirdre Lester

Deirdre Lester serves as the Chief Executive Officer of Teton Ridge, a media and entertainment enterprise specializing in content pertaining to the American West. In her role, Lester oversees multiple divisions including Sports, Media, Entertainment, Lifestyle, and Equine. Prior to her tenure at Teton Ridge, Lester helmed Outsider, a company that spotlighted the American outdoors. Her professional journey also includes a significant period as the Chief Revenue Officer at Barstool Sports, during which she was instrumental in increasing the company's revenue and forging key partnerships.

With a formidable career spanning 25 years in media sales and sales management, Lester brings a wealth of experience to the table. Her expertise is particularly pronounced in interactive spaces such as social and mobile, honed over years of sales training at reputed organizations such as CNET and ESPN. Lester also held managerial roles at Rivals.com, Y! Sports, and MLBAM, further solidifying her standing in the industry.

Over the last decade, Lester has specialized in digital sports media, carving a niche for herself in this competitive field. She is recognized for her strategic selling and negotiating skills, coupled with an ability to interface effectively with executives from Fortune 500 companies and top advertising agencies. These skills have not only enabled her to drive growth for the companies she has worked with, but also position herself as a thought leader in the industry.