Dana Hasson

Dana Hasson is an entrepreneur, content creator, and self-taught baker based in New York City, recognized for her work at the intersection of beauty, fashion, and food. Hasson studied fashion merchandising at Johnson & Wales University and gained experience through internships at fashion houses including Alice + Olivia and Jimmy Choo, where she developed skills in branding and visual merchandising. She later applied these skills to digital platforms, creating desserts and lifestyle content on TikTok.

Hasson began her TikTok account and quickly gained attention with viral videos featuring a mac and cheese demonstration and a baked donut tutorial, each garnering millions of views within 24 hours. Her content, which includes beauty tutorials, fashion looks, and baking demonstrations, has attracted a substantial following across TikTok, Instagram, and YouTube. Hasson's dessert videos, often featuring edible glitter, have become a signature element of her brand.

Her work has been featured on Good Morning America, Glossy, Refinery29, and the New York Post. She has collaborated with brands such as Lexus, Sony Electronics, and Estée Lauder. Hasson produces, shoots, and edits her own content, sharing a blend of beauty, fashion, and do-it-yourself baking with a global audience.

Hasson is the founder of Homemade Ish, a brand focused on making baking accessible and creative. The "Homemade Ish Cookie Starter Kit" offers customizable, freshly baked cookies with premium ingredients, including regeneratively farmed wheat and Madagascar vanilla powder, and features edible glitter. Hasson partnered with BUXOM Cosmetics for the launch, with the brand creating looks inspired by her and Homemade Ish.

With years of experience in baking and content creation, Hasson has built a community centered on authenticity and creativity. Her approach continues to influence the digital content, baking, and lifestyle industries.