Dacia Coffey

Dacia Coffey is a B2B marketing strategist, entrepreneur, and keynote speaker recognized as the founder and CEO of The Marketing Blender, a B2B sales and marketing alignment agency. Coffey has led more than 100 organizational transformations, supporting businesses in refining messaging and aligning sales and marketing to improve business development efficiency. Drawing from experience as a sales professional, copywriter, and business owner, Coffey's career includes roles such as major account executive at IKON Document Services, leadership at Coco Trucking, and field marketing coordinator at Black & Decker.

As CEO of The Marketing Blender, Coffey guides clients in technical industries through strategy, branding, website development, advertising, digital marketing, lead generation, and sales and marketing alignment. Her consulting expertise covers marketing plan development, KPI development, B2B brand strategy, digital technology integration, and fractional CMO services. Coffey has also served on the advisory board of an artificial intelligence company and has experience as a Vistage speaker and Convene chief executive officer peer group speaker.

Coffey is the author of "Corporate Caffeine," a book for B2B leaders focused on accelerating revenue growth through sales and marketing alignment. She hosts "The Marketing Blender Show," a YouTube show and podcast offering insights for business leaders. Through the show, Coffey discusses strategies for visibility and success in the B2B sector, featuring conversations with professionals who have overcome business challenges. Her thought leadership extends to written contributions as a member of the Forbes Agency Council and as a Forbes contributor.

Coffey has been recognized by Inc. Magazine as an Entrepreneur of Excellence and by the American Advertising Federation as a Shooting Star. As a speaker, Coffey addresses conferences, CEO peer groups, and corporate events, focusing on marketing plan development, sales and marketing alignment, and communication skills. Her presentations emphasize integrating B2B sales practices with buyer psychology to enhance value delivery. Coffey's work centers on helping leaders align teams and drive sustainable growth in competitive markets.