Chuck Underwood

Chuck Underwood is one of the half-dozen people who actually created and then popularized the field of generational study and, with it, generational business strategies. More than three decades of full-time research and application. And his own original principles are a permanent part of this discipline.

He is consistently evaluated by audiences throughout America, Canada, and Europe as the world’s best presenter of generational strategies. Not “one of the best”. THE best. And many written evaluations also describe him as ""the best speaker I've ever heard ANYWHERE"".

His book is the most comprehensive presentation of generational business and personal-life dynamics ever published and is entitled "America’s Generations In The Workplace, Marketplace, And Living Room."

Underwood is the star of the PBS national-television mini-series America’s Generations With Chuck Underwood, the first such series in the history of national television.

He is the founder and principal of Ohio-based generational consulting firm The Generational Imperative, Inc.

He consults and trains business, government, education, religion, and other institutions on a full list of generational strategies. And he has pioneered breakthrough programs in Generational Behavioral Healthcare Strategy and Generational Leadership training.

Among his 600+ clients: United States Army, Navy, and Air Force; Johns Hopkins University; United Way Worldwide; Hewlett-Packard; Procter & Gamble; Coca Cola; Time Warner Cable; Macy’s; State Farm; American Council On Education; Veterans Healthcare Administration; National Association Of Corporate Directors; Young Presidents Organization; and others in media, entertainment, travel and tourism, fundraising, conference and trade-show sectors, higher education, religion, and virtually all other industries that involve “people”.

He is formally trained by The Burke Institute in qualitative research methodology and conducts primary generational research for his clients and his own firm.

Underwood had spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer of major-college football and basketball, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.