Christian Patiño Webb

Christian Patiño Webb is a consumer packaged goods executive with experience spanning nearly two decades across global brands. Patiño Webb holds a Bachelor of Science in industrial engineering from Universidad Anáhuac and an MBA from Duke University, providing a foundation for a career focused on brand-building and international growth in the consumer goods sector.

Patiño Webb began his career at Procter & Gamble, advancing from a finance and sales intern to associate brand manager for Herbal Essences. He later held executive roles at Natural Hemp Company and Brandable, and spent five years at Red Bull, further developing expertise in beverage marketing and brand management.

At Unilever, Patiño Webb served as vice president of marketing for SmartyPants Vitamins, deepening his experience with health-focused consumer brands. He then joined Electrolit, where he played a key role in transforming the Mexico-based isotonic hydration brand into a global competitor. During his tenure, Electrolit established itself as the fourth-largest sports drink brand in the United States, expanding its presence as an omnichannel beverage company.

Patiño Webb was named chief executive officer of OLIPOP, a functional soda company recognized in Time's 100 Most Influential Companies. OLIPOP has achieved distribution in one in five U.S. households. As CEO, Patiño Webb oversees business operations, distribution, organizational execution, brand expansion, and strategic growth initiatives. His leadership focuses on scaling the business, investing in talent and capabilities, strengthening execution, and expanding OLIPOP's impact on consumer health and wellness. Patiño Webb brings operational expertise and strategic direction to the beverage industry, supporting OLIPOP's continued growth in the functional beverage market.