Chris Houchens

Chris Houchens is a marketing strategist, author, and keynote speaker with a career spanning both traditional media and modern marketing. Houchens has held roles including operations manager of a radio group, online director of a newspaper, and marketing director for organizations in healthcare and construction. This hands-on experience informs his approach to business audiences across industries.

Houchens is the author of the business book "Brand Zeitgeist," which explores branding fundamentals and strategies for leveraging human nature in brand development. He has also written books on advertising, blogging, and healthcare marketing, including "Achieving Customer Mindshare Through Advertising."

Houchens' work and presentations focus on the intersection of traditional marketing and new media. As a professional speaker, he has delivered keynotes and seminars at conventions, trade shows, company retreats, and business meetings, addressing topics such as marketing, advertising, branding, social media, sales leadership, and customer service. His presentations are recognized for their practical, actionable content.

Houchens has served as an adjunct instructor of advertising at Western Kentucky University. He has maintained a blog at ShotgunConcepts.com, offering insights on marketing, media, advertising, and branding. Houchens is known for delivering marketing expertise to audiences ranging from large conferences to executive boardrooms.