Cassey Ho

Cassey Ho is a social media fitness entrepreneur and founder of oGorgeous, known for her YouTube channel "Blogilates." With more than 7 million subscribers, Ho's channel has earned recognition, including a Shorty Award in the social fitness category and inclusion in Time Magazine's list of influential people on the internet. A significant portion of her income is generated through her YouTube channel, placing her among YouTube partners who monetize their content successfully.

In addition to "Blogilates," where she serves as a Pilates instructor, Ho has launched several fitness and lifestyle businesses. These include an online bakery, Cooplex Cookies & Candies, which she operates with her mother, and an e-commerce platform offering Pilates apparel and accessories such as exercise tops, bottoms, mats, and bags. Ho also introduced the activewear collections "Bodypop" and "Popflex." Her ventures have established her as a prominent figure in social media marketing and fitness entrepreneurship, with her influence noted in online newspapers, videos, and books.

Ho released her first fitness DVD, "POP Pilates: Total Body Workout," in Target stores, and authored the book "Cassey Ho’s Hot Body Year-Round: The Pop Pilates Plan to Get Slim, Eat Clean, and Live Happy Through Every Season." She has hosted in-person Pop Pilates meet-ups, where she leads workouts for groups of up to 500 women, connecting with fans and building community engagement.

Ho's approach to fitness emphasizes enjoyment and lifestyle integration over physical appearance. She advocates for body positivity and confidence among women and girls through her social media platforms. Ho gained attention for critiquing digitally altered images promoting unrealistic body standards, prompting public discussion and corporate response. Drawing from her own experiences with disordered eating, she highlights the risks of pursuing unattainable body ideals and addresses these issues through content such as the viral video "The 'Perfect' Body."

In addition to her fitness initiatives, Ho is an author of works including "Social Media Marketing All-in-One For Dummies" and "Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network." Her work and advocacy have been featured in media outlets such as The Hollywood Reporter, Sharecare, MarketWatch, Seventeen Magazine, and Huffington Post. Ho's ongoing commitment to fitness, entrepreneurship, and body image advocacy continues to influence the health and wellness industry.