Bruce Alexander

Bruce Alexander is an internationally recognized expert in creative thinking, keynote speaker, and author whose career spans music composition, advertising, and the psychology of human imagination. Originally trained as a composer, Alexander wrote hundreds of advertising jingles for household name products including Coca Cola, BP, and Estee Lauder. He founded the advertising agency Business Imagination, writing and directing international advertising campaigns for clients such as Ferrari, ABN Amro Bank, and Johnson & Johnson. Alexander also created the Starmart brand for Caltex service stations, which are seen throughout Australia, New Zealand, and southern Africa. Beyond commercial advertising, Alexander is a prolific composer of gospel music.

Alexander's work evolved from creative direction into a deep exploration of how imagination functions in the human mind and how it can be harnessed for professional and personal advantage. He is a keynote speaker and industry expert who addresses topics ranging from "OUT-THINKING A.I. — Expanding Your Imagination for Career Advantage" to "BUSINESS IMAGINATION — Boosting Corporate Creative Intelligence," demonstrating how high-functioning thinkers combine logical reasoning with deep imagination to produce dual-plane thinking.

Alexander's presentations have captivated academic and senior management audiences in six countries. He addressed a live audience of 7,000 at the Million Dollar Round Table experience in Tokyo, where his presentation was rated the highlight of the event. He has lectured Masters candidates at Sydney University and MBA candidates at Singapore's Ngee Ann University. Alexander was a guest speaker at the annual convention of MENSA The High IQ Society.

Alexander is the author of "Lasting Happiness in Uncertain Times," a book that draws on research in psychology and neuroscience. The book presents 20 scientifically based habits of thought and emotionally nourishing life skills that equip readers to build a level of happiness not reliant on favorable life circumstances. His speaking topics further extend this work, with presentations such as "HAPPINESS REIMAGINED — The Authentic Pathway to a Happier Version of Yourself" resonating with audiences navigating personal and professional challenges.