Brita Rosenheim

Brita Rosenheim is a recognized leader in food and agricultural technology investment, bringing more than two decades of experience in food and technology investment, mergers and acquisitions execution, and strategic advisory. Earlier in her career, Rosenheim worked as a corporate finance and M&A investment banker focused on consumer, media, and technology industries with firms including Robertson Stephens, Cowen, and ThinkEquity in San Francisco. She later applied her financial expertise to the food technology sector, advising food and technology startups, investors, and institutions through her firm, Rosenheim Advisors. Rosenheim holds a Bachelor of Arts in mathematics from Pitzer College and a Master of Arts in food culture and communications from Università di Scienze Gastronomiche in Parma, Italy, providing a foundation in analytical rigor and cultural context for food systems innovation.

Rosenheim has built a career at the intersection of venture capital and food innovation. She is a partner at Culterra Capital, a corporate advisory practice serving the food and agriculture sectors, and a venture partner at Better Food Ventures, an early-stage investment firm focused on agtech and foodtech. Rosenheim also co-founded Vita Vera Ventures, an early-stage investment firm, with Beatriz Franco. As a co-founder of Vita Vera Ventures, she has focused on sectors such as food and ingredient technology, sustainable packaging and materials, supply chain logistics, and B2B technology in retail and restaurants. Vita Vera Ventures' areas of focus include applications of artificial intelligence, machine learning, advanced materials, and automation, emphasizing practical, near-term opportunities in food technology and agricultural innovation.

Rosenheim is known for her annual industry analyses, including a graphic wheel that illustrates key players in 15 segments of the restaurant technology ecosystem, accompanied by articles outlining her predictions for the industry. She has published "The Food Tech Landscape" and corresponding industry analysis for more than a decade, resources often used by entrepreneurs, investors, and institutions to understand the evolving food technology landscape. Her commentary has appeared in major outlets, including The Wall Street Journal, Fortune, Forbes, LA Times, NPR, SF Chronicle, Washington Post, Boston Globe, USA Today, and TechCrunch.

Rosenheim is also active as a public speaker and thought leader. She has been included on the technology Power List by Nation's Restaurant News, and her keynote and speaking engagements have included SXSW, Future Food Tech, Grocery Shop, MIT Enterprise Forum, Smart Kitchen Summit, and ExpoHIP. Rosenheim has addressed the challenges posed by "tourist tech investors" who enter the food and agtech space without a nuanced understanding of the sector, contributing to unrealistic valuations. She advocates for grassroots community building to encourage more sustainable investing, supporting both founders seeking capital and investors exploring food technology. Rosenheim's combination of financial expertise, sector knowledge, and commitment to an inclusive investment community positions her as a leading voice in food and agricultural technology.