Bretman Rock

Bretman Rock is a Filipino-American digital entertainer, beauty influencer, and social media personality based in Honolulu, Hawaii. Rock gained prominence as a creator on YouTube and Vine after a contouring video went viral. He began as a comedian and meme creator before transitioning to vlogs and beauty tutorials, establishing a distinct presence in the digital content industry by blending humor with makeup artistry. Rock was among the first male beauty experts to emerge in a predominantly female influencer space.

Rock expanded his influence across multiple platforms, collaborating with beauty brands such as Morphe, ColourPop, and Wet n Wild, and partnering with fashion and apparel companies including Stella McCartney, Michael Kors, and Nike. He launched an eyewear collection with Dime Optics, featuring frames available at both Dime Optics and Revolve. Rock's reach extends beyond social media, with television appearances on MTV's "Following: Bretman Rock" and YouTube Originals' "30 Days With: Bretman Rock," both earning critical recognition and award nominations. He also appeared as the Playboy in the fourth season of the YouTube Premium web series "Escape the Night."

Rock's achievements include recognition by Time as one of the "30 Most Influential Teens" and inclusion in the Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list. He received the Beauty Influencer award at the People's Choice Awards, as well as the MTV Movie and TV Award and Streamy Award for Breakthrough Social Star and Show of the Year. Variety named him to its Power of Young Hollywood list, and the Hawaii House of Representatives acknowledged his contributions to entertainment and positive influence.

Rock made history as the first openly gay man to appear on the cover of Playboy Magazine. He uses his platform to promote inclusivity and self-expression, sharing personal experiences as an LGBTQ+ individual of color and advocating for acceptance within his diverse audience. Rock has participated in anti-bullying initiatives, including the KissAndMakeup campaign led by Tarte Cosmetics and Bystander Revolution.

Rock has evolved beyond the beauty influencer label, embracing a broader creative identity. While his beauty content contributed to his rise, he shifted focus away from makeup tutorials following the COVID-19 pandemic. Rock maintains a significant following on Instagram and TikTok, and his approach to social media earned a nomination for video of the year at the U.S. TikTok Awards. Known for his comedic style, gender-fluid fashion, and role in advancing genderless beauty standards, Rock continues to influence the digital entertainment and beauty industries.