Bob Lisser

Bob Lisser is a business strategist, consultant, and author with nearly four decades of experience guiding companies toward sustained and profitable growth. Lisser is the founder and president of Growth Advantage, a business consulting, public speaking, and training firm. He has worked extensively in business advising and training, sharing his expertise with leaders, owners, executives, and managers across industries. Growth Advantage is built on the principle that companies can shape their future and gain a competitive edge through effective planning and execution, offering a blueprint for generating sustained growth.

Lisser is the author of "The Growth Advantage: A Business Blueprint for the Ultimate Competitive Edge," published by Rowman & Littlefield. The book provides a comprehensive framework for business growth, integrating culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation. Structured around the Planning Advantage, the Execution Advantage, and the Company Advantage, the book offers business leaders practical tools for driving results throughout their organizations.

Through leadership roles, consulting, training seminars, public speaking, and facilitating executive peer groups, Lisser has developed expertise in planning, execution, and corporate strategy. His approach emphasizes that leadership skills can be developed, and Growth Advantage supports company leaders in honing their craft. Drawing on real-world case studies and extensive consulting experience, Lisser makes complex strategic concepts accessible and actionable for diverse audiences.

Lisser contributes as an opinion columnist for CEOWORLD Magazine, and his insights on business growth have appeared across various media platforms. He has been interviewed on the podcast and radio show "Get Down to Business" and featured on Skip Prichard's Leadership Insights Blog. As a keynote speaker, Lisser has addressed audiences at industry conferences and conventions, sharing his knowledge on business strategy, leadership development, and organizational growth.

Peer reviews of "The Growth Advantage" highlight Lisser's credibility in the business world. He has established himself as a thought leader by developing an innovative approach to strategic planning, blending decades of management consulting with practical examples of how effective planning can impact all aspects of a business. Lisser's style supports clients in achieving growth and developing leadership within their industries, making him a valuable resource for executives, managers, and aspiring business leaders.