Bing Chen

Bing Chen is a creator and community economy founder, investor, and new world builder. He is the Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the leading cultural ecosystem that unites, invests in, and champions Asia Pacific creators and communities to power tomorrow for all. He is also Executive Chairman of AU Holdings which incubates and invests in multicultural creators and communities; General Partner and Co-founder of Aum Group, a premier multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies.

Previously, Chen was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar creator economy. There, he was responsible for the worldwide program strategy that platforms more than 300 million content creators across 70 countries, co-leading ventures that birthed the creator economy such as the global expansion and evolution of the YouTube Partner Program alongside the company’s longest-standing flagship talent incubator; audience engagement through the launch of Watch Time (the guiding algorithm of the platform); YouTube’s original investments in and the production of tentpole events like VidCon (largest online video convention), the DigiTour (largest digital star tour), and YouTube FanFest (largest fan festival); and reignited fame for a new generation through programs like the coveted Gold Play Button and others that elevated YouTube’s native stars to superstardom. He began his YouTube tenure as the company’s first Creator Marketing Manager where he established and standardized the industry’s use of “creator,” YouTube’s foundational creator services like the Creator Hub, and remains a trusted confidant to hundreds of creative artists around the world.

He is a Young President’s Organization Member; World Economic Forum Young Global Leader; Google Multicultural Champion; Los Angeles Times Most Influential Leader; Hollywood Reporter Next Gen Leader and Most Influential Agent of Change; Elevate Prize Honoree; American Advertising Federation Hall of Achievement and Jack Averett honoree; Forbes 30 Under 30 honoree; ABC News History Maker; ADCOLOR Catalyst Honoree; Milken Institute Young Leaders Circle; OUT100; Asia Society Asia 21 Young Leader; Asian Chamber of Commerce Entrepreneur of the Year; and his companies have been recognized as Fast Company’s Brands That Matter; Business Insider's Top Startups; AdWeek's Top Digital Media Startups; and more. His philanthropic work focuses on culture and cross-continental unity as a Board Director of the Asia Society, Coalition of Asian Pacifics in Entertainment, the Banff World Media Festival, and VidCon, the largest online video convention that he helped forge in the 2010s. A proud Tennessee Squire which becomes obvious at $11.99 buffets, Chen is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania.