Billy Bohan Chinique

Billy Bohan Chinique is a marketing executive whose career spans from call-center sales to global brand strategy, demonstrating a blend of creative instincts and risk-taking in the marketing and travel industries. With more than six years at Virgin Voyages, a cruise company based near Miami, Florida, Bohan Chinique has also contributed his expertise to brands such as Uber, Uber Eats, and Royal Caribbean.

Bohan Chinique has held the role of vice president of global brand marketing and AI transformation at Virgin Voyages, where he has played a key role in shaping the company's brand identity. He oversees the company's global brand presence, ensuring consistency across the organization, and leads the team responsible for developing the brand's platform, personality, voice, and creative direction. His approach emphasizes innovation and differentiation within the cruise and travel sector, including the strategic decision to design Virgin Voyages ships in gray to stand out in the marketplace.

During his tenure, Virgin Voyages has launched several award-winning marketing campaigns, including "Now We're Voyaging" and "Jen AI," featuring Jennifer Lopez. The "Jen AI" campaign utilized generative artificial intelligence to digitally replicate Lopez's voice and appearance, enabling customers to create personalized cruise invitations for friends and family. The campaign generated more than two billion impressions, increased web traffic, resulted in over 25,000 personalized invites, and contributed to a significant rise in bookings.

Bohan Chinique has continued to advance AI-powered marketing initiatives, such as the "Postcards from Your Future Self" campaign, which leverages browser behavior and session data to create unique, AI-generated cinematic postcards tailored to individual travelers. This campaign uses tools like Gemini, Imagen, and Veo to deliver personalized creative content. Bohan Chinique has described the scalability and precision of AI in marketing, emphasizing its ability to generate endless creative variations.

His perspective on "brand as operating system" and his experience integrating creativity with technology position him as a knowledgeable voice in marketing, travel, and digital innovation. Bohan Chinique has also spoken about his experiences as an LGBTQ+ professional within the Virgin organization, adding a personal dimension to his professional narrative that resonates with diverse audiences.