Ben Soffer

Some people spend many hours and a lot of money trying to become influencers. Ben Soffer did it by accident. He started an Instagram meme account called Boy With No Job, ostensibly to get his now-wife, comedian Claudia Oshry (aka Girl With No Job), off her phone. As her career and social media success took off, Soffer saw his own follower count grow to an incredible 1.6 million. He can also count tens of thousands of additional followers on his personal Instagram account and on the Spritz Society, a canned spritz cocktail startup he founded in the summer of 2021 (technically making him a Boy With a Job, but we won’t quibble).

Spritz Society is an award winning sparkling wine cocktail brand created by media influencers and entrepreneurs. Founded on the idea that taste matters, we take all natural, recognizable ingredients and pack them into convenient sparkling cocktails, because life’s too short for drinks you don’t love. Built on crowdsourced innovation from millions in our community, we created an award winning ready-to-drink that is poised to be a category leader and key disruptor in the beverage alcohol space.

Soffer’s approach to his Instagram success has been to nurture and engage with his existing fanbase (mostly millennials in their late twenties/early thirties) rather than rampantly try to up his follower count. The Boy With No Job account regularly posts memes and relatable content all aimed at an audience that grew up in the late 1980s and throughout the 1990s. It’s self-deprecating humor but also has a tinge of nostalgia that ensures thousands of likes and comments within hours of each meme going up.

When not posting memes, Soffer is now in the drinks industry. After a decade of working in New York media jobs, he took his passion for spritz cocktails and launched a new brand called Spritz Society, which makes pre-mixed aperitif-based cocktails in cans. Their drinks are now available in states across America and appear to be expanding all the time, proving that Soffer’s common touch on Instagram was no fluke.