Barbara Costello

Barbara Costello, affectionately known as “Babs,” is a beloved internet personality and cookbook author who rose to fame as a TikTok sensation later in life. Known for her warm, grandmotherly charm and practical homemaking tips, Babs has become a go-to source for recipes, cleaning hacks, holiday traditions, and everyday wisdom, earning her the title “everyone’s grandmother” on social media.

Originally from Chicago, Costello spent much of her life as a teacher and stay-at-home mom before stepping into the social media spotlight. Her online journey began during the COVID-19 pandemic when her daughter encouraged her to share her knowledge and comforting presence through videos. With her signature catchphrase, “Hi, it’s Babs!” she quickly won over millions of followers on TikTok and Instagram, where her nostalgic yet practical advice struck a chord with people of all ages.

Costello is the author of the USA Today bestselling "Celebrate with Babs," which features classic family recipes and heartfelt guidance for hosting gatherings and creating memorable traditions, and the New York Times bestseller "Every Day with Babs: 101 Family Friendly Dinners for Every Day of the Week." The cookbooks, like her videos, are steeped in Midwestern warmth and an old-school approach to hospitality, reflecting her belief that simple joys and homemade touches are what truly bring people together.

Costello inspires millions with her positive energy, wholesome content, and empowering message that it’s never too late to embrace something new. Whether she’s demonstrating how to set the perfect holiday table or offering life advice with a smile, Costello embodies a sense of comfort, connection, and community that resonates deeply in the digital age.