Ashley Feinstein Gerstley

Ashley Feinstein Gerstley is a Certified Financial Planner, personal finance expert, and two-time award-winning author whose work has supported thousands of individuals in transforming their relationship with money. She is the author of "Financial Adulting" and "The 30-Day Money Cleanse," two books that have guided readers toward greater financial confidence and well-being. "The 30-Day Money Cleanse" was named an Amazon Best Book and established Gerstley as a prominent voice in accessible personal finance education. "Financial Adulting" serves as a resource that demystifies and simplifies complex topics, covering budgeting, consumer activism, retirement investing, and debt repayment.

Gerstley has worked in the financial services industry for more than 15 years, beginning as an investment banker, then in corporate finance, and later running The Fiscal Femme. Before focusing on personal finance education, she developed her expertise in corporate finance at a leading investment bank, gaining insight into financial systems and the challenges individuals face in managing their finances. She transitioned into financial coaching and founded The Fiscal Femme to make financial concepts more accessible.

Gerstley has spoken openly about her own challenges with money management, even while working as an investment banker with a finance degree, highlighting the emotional and psychological aspects of personal finance that she addresses in her work.

The Fiscal Femme has grown into a feminist money platform and community of more than 250,000, dedicated to helping people build financial confidence, achieve significant financial goals, and reduce stress related to money. Gerstley’s methodologies focus on both the numerical and behavioral aspects of money, emphasizing mindset and habits.

She has supported thousands through corporate wellness programs, one-on-one coaching, online courses, speaking engagements, and contributions to print and online media. Her consulting clients and keynote audiences have included corporations, conferences, and universities such as Google, theSkimm, Live Nation, StubHub, Guggenheim Partners, LinkedIn, and the Wharton School. Gerstley has appeared on or been quoted in The Financial Times, TODAY Show, CNBC, Forbes, NBC, Glamour, and Good Morning America. Her work in financial literacy and personal finance continues to influence individuals and organizations seeking to improve financial well-being and education.